Persian
EnglishHistory
The background of the founder of the Noosheen brand, Late Mohammad Ali Begleri, in the field of production of all kinds of sweets and traditional cookies goes back to more than 75 years ago, to 1949. A few years later in 1953, with his wisdom and continuous efforts, a type of traditional sweet was produced by Late Mr. Beglari, which has been offered to consumers under the name and brand of “Noosheen” and “Noosheen Cookies”.
In 1974, with the establishment of Noosheen Fard Company, the first Koloocheh making machine was designed and built in Japan with the proposal and cooperation of Mr. Begleri and was provided to Noosheen Fard Company for the production of various Koloochehs. After that, because of this history and his breadth of vision, Mr. Beglari’s name has remained as the founder of the Koloocheh industry in Iran and the world.
Gradually, with the advancement of technology and the design and construction of tunnel ovens for baking Koloochehs, he was able to create another change in automated production of all types of Koloochehs, and thus the name of City of Lahijan to be known as “the City of Koloocheh Noosheen” in Iran and the world.
In 1982 for the first time in Iran, Late Mr. Beglari with his amazing creativity and vision introduced in new recipe for “Noosheen Cookies” which attracted the attention of more customers. Therefore, we are proud to say that Noosheen is also the founder Cookies Industries in Iran.
Strategy
The main strategy of Noosheen Fard CORP. is to produce products with the best quality above the existing standards so that it can always implement the slogan “Noosheen, the First and the Best” in the field of competition. In order to achieve this important policy, the Quality and Safety of Noosheen Fard CORP. products are defined as follows:
– Continuous efforts to satisfy customers
– Efforts to increase the sales of products while maintaining the quality
– Increasing the quality of manufactured products by increasing the level of safety
– Productions in line with “preserving the environment for all generations”
Development and Marketing
Now, this company is operating on a land with an area of 15,000 square meters and facilities with an infrastructure of more than 20,000 square meters, producing various flour products, chocolates, etc., and employing more than 500 efficient and experienced personnel.
Professional and experienced managers of this organization relying on up-to-date knowledge and using the latest technologies have thought of different productions and they have been able to implement their development plans in a short time. New products (namely cookies, cakes, layered cakes, wafers, biscuits, sweets, toffees and coconut products with chocolate coating, snacks, and tea) have been offered to the domestic market through capillary distribution networks or by exclusive agents.
At present, the products are exported to Canada, Australia, Sweden, the United Kingdom, Germany and some other European countries according to the international packaging standards of the destination countries. The company’s products are also exported to neighboring countries such as Iraq, Syria, Afghanistan, Pakistan and most of the republics in Central Asia and to the Persian Gulf countries. Efforts are made to expand further and export products to Southeast Asian countries, more Middle-East countries, Africa, and to the Unites States (after lifting of the sanctions) in the near future.
Modern Production Lines
Noosheen Fard CORP., along with the development of the food industry, is on the path of growth and has tried to use the latest technologies to produce and package flour products (cookies, cakes, layered cakes, wafers, biscuits) and toffee, coconuts with chocolate coating, snacks as well as different types of tea in order to be recognized as the largest producer of cookies and other products in Iran and to gain a major part of the consumer market at home and abroad.
Holder of National and International standards
In addition to using the “National Standard of Iran” and “Halal” marks for its products in order to create a standardized system and a dynamic and healthy environment, as well as to increase the safety of its products, Noosheen Fard CORP. uses the following food management and safety systems:
ISO 9001: 2015
ISO22000: 2018
HACCP
Research and Development Unit
This unit is the most important operational unit in Noosheen Fard CORP. which plays a significant role in the formulation of manufactured products by researching and examining the usage, safety, and quality of raw materials.
Quality Control Unit
Noosheen Fard CORP. was one of the first companies to establish and equip a laboratory independently due to the importance of the quality of its products. The equipped, modern and up-to-date laboratory of Noosheen Fard CORP., with its specialized and efficient experts, acts as the heart of production. This unit ensures the safety and quality of manufactured products by performing the necessary tests on raw materials and the final product in accordance with existing regulations and standards.
Current Management
Noosheen Fard CORP. is currently run by the Late Mr. Beglari’s sons, who are always thinking of continuing their father’s path and fulfilling his dreams. In this regard, all the activities of consultants, managers and professional and caring staff of the complex are carried out continuously and daily with their supervision and co-ordinations.
Board of Directors
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